Welcome to The Gold Observer by me, Jan Nieuwenhuijs—independent financial researcher and gold analyst. At The Gold Observer I publish research and commentary on the gold market, financial markets, economics, and the international monetary system. You can navigate this website through the Archive page that has a search field.

Why Gold?

Gold has an unbeatable track record as a store of value, because it’s immutable and can’t be printed. Throughout history, gold has provided financial stability and prosperity for many civilizations. However, in my view, gold is currently underexposed in the public debate regarding monetary stability.

We live in extraordinary times. Since the last remnants of the gold standard were abandoned in 1971, central banks have increasingly printed more money, which has created financial bubbles, excessive debt levels, rising inequality, and moral hazard. The financial system has become so fragile that central banks are afraid to stop intervening, and continue printing more money—with all due consequences. Printing money is like a drug addiction; a disease many people unconsciously suffer from.

Unfortunately, after 1971 gold has been removed from economic textbooks. Ever since, few economists and journalists have been educated on gold. This is why in-depth gold research is paramount.


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My first career was in the Dutch movie industry, where I worked as a sound engineer on feature films, TV-series and commercials. After the Great Financial Crisis, I became interested in economics and started reading books in search for answers. In 2013 I had a knee-surgery, after which I got a rare pain syndrome. Unfortunately, I couldn’t do my regular job anymore. 

While I was homebound, I started researching the gold market. What I discovered was that Chinese gold demand was much higher than what was widely assumed in the West. I launched a blog to publish my findings under the name Koos Jansen. Within a year I was proven right, and gained global recognition. Shortly after, I was offered a job as a gold analyst for BullionStar, where I worked until 2018.

In 2019 I started working for Voima Gold. At Voima I shifted my focus to fundamental subjects related to gold, such as financial markets, international economics, and the global monetary system. In 2020 I left Voima and became an independent financial researcher. One of my greatest assets is that I’m self-taught and my economic knowledge is purely based on common sense.


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Nothing written on the The Gold Observer website constitutes investment, legal, tax, or other advice. It should not be used as the basis for any investment decision(s) which a reader thereof may be considering. The purpose of The Gold Observer is to provide objective, educational and interesting research and commentary, and is not intended to constitute an offer, solicitation or invitation for investing in or trading gold.